Shopify, headless commerce, conversion, and storefront performance.
Shopify's abandoned checkout webhook is noisy, late, and bad at attribution. Here's the event pipeline we build instead so recovery emails, SMS, and WhatsApp don't double-count or miss revenue.
Shopify Markets looks like the obvious answer for selling abroad — until tax, content, and payment realities hit. Here's how we decide between Markets, multiple stores, or a hybrid for cross-border brands.
Native Shopify search works until it doesn't. Here's how to spot the breaking point, pick a replacement (Algolia, Typesense, Meilisearch, or Shopify's own Search & Discovery), and wire it in without nuking your theme.
Overselling on peak days is rarely a Shopify bug. It's a sync architecture problem. Here's how we redesigned a multi-channel inventory pipeline to stop the bleed without rewriting the ERP.
Most Shopify themes still reload the PDP when a customer picks a size. Here's the pattern we use to swap variants in under 150ms without breaking SEO, analytics, or the cart.
We replaced a third of a Shopify store's checkout volume with a WhatsApp-driven flow. Here's the architecture, the conversion math, and the parts we'd build differently next time.
We've shipped both Hydrogen storefronts and heavily customized Liquid themes for stores doing $5M–$50M GMV. Here's where headless actually pays for itself, and where it quietly bleeds money for two years before anyone admits it.
Everyone wants a one-page checkout. Almost nobody needs one. Here's what we've seen actually move mobile conversion after rebuilding checkouts for stores doing $2M to $40M a year.
Checkout is where revenue dies one millisecond at a time. Here's the quarterly audit we run on Shopify and custom stacks — what we measure, what we ignore, and the seven things we always find broken.
Collection pages quietly sabotage discovery on most Shopify stores. Here's why they're often slower than product pages — and the engineering moves that actually fix it.
A Shopify merchant came to us with a 4.2s LCP and 34 installed apps. Here's how we ran the audit, which apps actually mattered, and what we ripped out to recover almost a second on mobile.
Three-email cart abandonment sequences are a 2018 playbook running on autopilot in 2026. Here's the signal-based recovery system we've moved clients to, and the numbers that justify the rebuild.
We tested progress bars nudging shoppers toward free shipping across 14 mid-market stores. The results were messier than the CRO blogs promised, and the loser stores had something in common.
Most platform comparisons read like sponsored content. Here's the honest engineering and economic logic we use when a client asks whether to launch on Shopify, WooCommerce, or build something custom in 2026.
WhatsApp isn't a marketing channel in Brazil, Mexico, or the UAE — it's the storefront. Here's the architecture we use when checkout has to happen inside a chat, not on a PDP.
A teardown of how we shaved seconds off product detail page LCP on a Shopify Plus store — using Liquid, the asset pipeline, and a few uncomfortable trade-offs. No Hydrogen required.
Headless Shopify sounds inevitable until you're three months in, paying for a CDN, a CMS, a search vendor, and still debugging cart sync. Here's how we decide when to go headless — and when to walk away.
Shopify killed checkout.liquid and forced everyone onto Checkout Extensibility. Here's what broke during our migrations, what the docs don't warn you about, and the patterns that survived production traffic.
