Programmatic SEO, content engines, AdSense ops, and analytics.
Most programmatic sites die from flat, random internal linking. Here's how we model the link graph as a data problem so PageRank actually flows where it should.
Bulk-updating dateModified on a million pages is a great way to get ignored — or worse. Here's how we decide which programmatic pages deserve a real refresh, and how to wire the signal cleanly.
Facets are where programmatic SEO sites quietly bleed crawl budget and rank signals. Here's the rule set we use to decide which combinations earn a URL, which get noindex, and which never see a link.
Most programmatic SEO teams track impressions and revenue in separate silos. Here's how we stitch GA4 and GSC together in BigQuery to get a real query-to-revenue view that actually drives roadmap decisions.
The Search Console UI tops out at 1,000 rows and 16 months. If you run programmatic SEO, that's not enough. Here's how we wire GSC's BigQuery export into a query workflow that actually drives decisions.
GSC tells you what Google indexed. Logs tell you what Googlebot actually did. Here's how we use raw server logs to find crawl waste on programmatic sites and fix it before it costs traffic.
One giant sitemap.xml is the silent bottleneck on most programmatic SEO sites. Here's how we shard sitemaps so Google crawls the pages that actually matter — and recrawls them when they change.
Most programmatic SEO sites publish too much and index too much. Here's how we decide which generated pages earn a spot in Google's index — and which get noindex, canonical, or quietly killed.
Bad canonicals are the silent killer of programmatic SEO sites. Here's how we audit, model, and monitor them so Google indexes the pages we actually want ranked.
Most programmatic sites either over-link or under-link. Here's how to model internal links as a graph, score candidates, and keep the structure healthy as pages get added, merged, or killed.
AdSense doesn't tell you which page got demonetized — it just quietly tanks your RPM. Here's the pre-publish content gate we wire into CI to catch policy-risky pages before they ship.
Publishing 10,000 pages a month is easy. Publishing 10,000 pages that don't get classified as thin content is the actual engineering problem. Here's how we approach it.
Hand-rolling JSON-LD works until you have 30,000 pages and Google starts quietly dropping rich results. Here's how to treat structured data like code — with types, tests, and a CI gate.
GA4 hides intent. GSC hides revenue. Joining them at the query level is where the real SEO decisions live — here's how we wire it up without losing our minds.
Most programmatic SEO sites die at the 10k-page mark — not from Google penalties, but from data rot. Here's the data model and content pipeline we use to keep large pSEO sites indexable, fast, and useful.
