Legal

Cookie policy

Last updated: May 12, 2026

We try to use as few cookies as possible. This page lists every cookie and local-storage item the site sets, what it's for, and how to opt out.

1. What is a cookie?

A cookie is a small text file that a website asks your browser to store on your device. It's used to remember things between visits — for example, that you're signed in, or which colour theme you prefer. Local storage is a related browser feature that lets a site store small amounts of data on your device.

2. Cookies we set

The full list:

NameTypePurposeLifetime
tt_admin_sessionEssentialKeeps an authenticated admin signed into the CMS. Only set after a successful OTP login. Never set for normal site visitors.7 days
tt_admin_otpEssentialShort-lived challenge cookie that holds the hashed OTP during admin sign-in. Removed once the code is verified.10 minutes
tt-theme (localStorage)FunctionalRemembers your colour-theme preference (light/dark) so the site doesn't reset every visit.Until you clear it
tt-cookies (localStorage)EssentialRemembers your response to the cookie banner so we don't show it again every page load.12 months
_ga, _ga_*Analytics (opt-in)Google Analytics 4 — counts unique visitors and pageviews so we know which essays land. Only set after you click Accept on the cookie banner. IP addresses are anonymised before processing.Up to 24 months

3. Consent Mode

We run Google's Consent Mode v2: every analytics and advertising storage type defaults to denied the moment a page loads. Nothing measurable gets stored until you explicitly click Accept on the cookie banner. If you click Essential only (or simply close the banner), GA continues to load but is restricted to cookieless pings that contain no identifiers — useful for aggregate counts, useless for tracking individuals.

4. What we don't use

We do not set advertising cookies, retargeting pixels, or third-party trackers beyond Google Analytics (no Meta Pixel, no Hotjar, no Mixpanel, no marketing-automation tags).

5. Third-party cookies

The only third-party domain that may set cookies on your visit is googletagmanager.com / google-analytics.com, and only after you opt in. We do not embed third-party iframes, social widgets, or video players that would set their own cookies.

6. How to control cookies

  • Use the cookie banner the first time you visit. You can change your choice at any time by clearing site data in your browser — the banner will reappear.
  • Most browsers let you block or delete cookies through their settings (Chrome, Firefox, Safari, Edge all support this).
  • The essential cookies above must be set for the admin CMS to work. Public site visitors can browse with zero cookies.

7. Changes

If we change which cookies the site uses, this page will be updated and the cookie banner will reappear so you can update your choice.

8. Contact

Questions: info@72technologies.com.