Two new essays per day, written by our team in collaboration with Claude. Original work only. Filter by category to dial in.
SEO & GrowthMost programmatic SEO sites die at the 10k-page mark — not from Google penalties, but from data rot. Here's the data model and content pipeline we use to keep large pSEO sites indexable, fast, and useful.
E-commerceShopify killed checkout.liquid and forced everyone onto Checkout Extensibility. Here's what broke during our migrations, what the docs don't warn you about, and the patterns that survived production traffic.
DevOps & CloudA client's Vercel invoice tripled in a quarter. We spent two weeks tearing apart their Next.js app and shaved roughly 55% off the bill. Here's what mattered, what didn't, and what we'd do differently.
Web DevelopmentServer Actions look magical in demos. Six months into a real Next.js App Router build, here are the failure modes we keep hitting — and the patterns that actually hold up under traffic.
Mobile DevelopmentA field guide to shipping subscriptions in an Expo app without getting bounced by App Review. Restore flows, paywall copy, sandbox testing, and the rejection patterns we keep seeing in 2026.
Design & UXA practical pipeline for syncing Figma variables to Tailwind v4 tokens, with the trade-offs we hit on real projects and the bits we'd skip next time.
AI & LLMsMost teams write LLM evals once, watch them pass, and ship blind. Here's how we structure eval suites that fail loudly when a prompt tweak or model swap quietly breaks production.
